It seems that Xiaomi’s reign on the high of the Indian smartphone market is because of the adoption of its most entry-level handsets. The Redmi 6A is the highest promoting cellphone in India in Q1 2019, in line with IDC. The highest three spots are all taken by Xiaomi telephones, with the Redmi Word 6 Professional coming in second and the Redmi Y2 coming in at third. IDC has confirmed to Devices 360 that the Redmi 6A smartphone bought Three million models in Q1 2019, and managed to rake in essentially the most market share at 9.5 p.c in complete.
The Samsung Galaxy M20 and Samsung Galaxy J2 Core sit on the fourth and fifth place on the checklist, and the sixth place is taken by the Vivo V15 Professional. As we talked about, IDC has confirmed the information to Devices 360.
To take the second spot, 1.5 million Redmi Word 6 Professional models have been bought in the identical quarter raking in 4.Eight p.c market share. Equally, 1.23 million models of the Redmi Y2 have been bought within the first quarter, taking within the third spot on the checklist, and raking in 3.Eight p.c market share. Moreover, International VP Manu Kumar Jain additional cites IDC to assert that seven out of 10 telephones on the highest promoting checklist for Q1 2019 are Xiaomi telephones, with the above talked about telephones taking the highest three spots. The checklist contains the Redmi 6 Professional on the seventh spot, Redmi 6 on the eighth spot, Redmi Word 7 on the ninth spot, and Redmi Go and the 10th spot.
“2019, will be a crucial year for Xiaomi as it would be required to scale up the previously generated existing high volumes and demand and match the fierce landscape where other online heavy brands like Realme, Honor, Asus, and close competition Samsung will be fighting for the market pie with equivalent specification models at almost levelling prices. Omnichannel presence for any vendor is a must to say competitive in India market and all the online heavy brands realised it very soon, thus foraying into the offline channel at a fast pace. Hence keeping steady stride in the online channel along with growth and penetration into the offline market will be essentials for above mentioned brands along with Xiaomi to sustain themselves in the longer run,” she added.
Upasana Joshi, Affiliate Analysis Supervisor, Consumer Units, IDC India, in a press release to Devices 360, stated, “Xiaomi has been consistently leading the smartphone market now for 7 consecutive quarters at the back of aggressively priced high spec models along with heavy promotional campaigns. Online channel which now constitutes to 40.2 percent of overall smartphone market in 1Q19, has played a pivotal role in raising this bar so high along with Xiaomi’s own website (Mi.com) which also contributes largely to its sales volumes. Having said this, within the offline channel too, the brand has been able to establish strong footprints through its Mi Preferred partner program, own Mi stores and the channel ecosystem is upbeat about partnering with Xiaomi.”
In its newest report, IDC states that Xiaomi is main the Indian smartphone market share in Q1 2019 with 30.6 p.c stake. The corporate managed to promote a complete of 9.Eight million cellphone models within the timeframe, up from final yr’s 9.1 million in the identical quarter. IDC additional notes that the corporate grew year-on-year (YoY) by 8.1 p.c in Q1 2019, and it additionally continued to dominate the net channel with 48.6 p.c share within the first quarter.
Samsung took the second spot with 22.Three p.c market share and transport 7.2 million models within the first quarter. Samsung surpassed Apple for the management place within the premium ($500+) phase with an total share of 36 p.c in Q1 2019 on account of its newly launched Galaxy S10 sequence that was supported by large advertising campaigns.
IDC reviews complete shipments of 32.1 million models in Q1 2019, seeing India’s smartphone market develop 7.1 p.c YoY regardless of the worldwide market falling by six p.c throughout the identical interval.